Shoestring Marketing University
small business | shoestring budget | big results
Writing and publishing a press release is still one of the hottest Shoestring Marketing strategies around. Not only are press releases great for SEO purposes, they’re also a quick and easy way for your prospects to find out about your small business products and services. Best of all, you don’t need “big news” in order [...]
One of the most powerful aspects of using WordPress as your small business blogging platform is the plugin capabilities. However, since there are literally thousands upon thousands of plugins available, it can also be incredibly overwhelming. I wanted to make it a bit easier for you to navigate this thick plugin jungle, so without further [...]
A strong guarantee is an important component of your overall marketing strategy. In fact, an exceptional guarantee can generate more sales for small business owners in virtually every imaginable industry. Study after study shows that powerful guarantees allow your prospects to feel more confident about making a purchase (which leads to more sales). And, what’s [...]
Whether you like it or not, your prospects are going to buy for their reasons, not for yours. And, people buy for one of two main reasons: to improve their lives or to avoid pain. That means it’s your job as a small business owner to do everything possible to figure out how your particular [...]
You’ve written up a snazzy article and are wondering where you can publish it. Obviously, you can go the traditional route and make queries to publish your article in a magazine or newspaper. However, if you want instant exposure, then you’ll want to publish your article online through an article directory. There are literally thousands [...]
There are thousands of articles and blog posts on how small business owners can create giant success on Twitter. Some are good; some are not-so-good. But, the fact remains that Twitter is a marketing platform that needs to be part of your overall small business marketing plan. However, instead of doling out advice on how [...]
