Shoestring Marketing University
small business | shoestring budget | big results
Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just want to connect with an actual human being. (Is [...]
I remember the good ol’ days of email marketing. I would send out an email and 75% of my prospects would open it. (Can you imagine?) Then, along came the spammers, the CAN-SPAM laws, the smartphones and the competition. And suddenly, email marketing was a whole different animal. In today’s noisy and cutthroat email environment, [...]
A strong guarantee is an important component of your overall marketing strategy. In fact, an exceptional guarantee can generate more sales for small business owners in virtually every imaginable industry. Study after study shows that powerful guarantees allow your prospects to feel more confident about making a purchase (which leads to more sales). And, what’s [...]
“Everything is designed. Few things are designed well.” – Brian Reed One of my good friends (let’s call her Annie), started up an online business a few months back and can’t wait to share her brand-new, razzle-dazzle website with me. So, as we sit sipping Starbuck Lattes, Annie unveils the site in all its glory. [...]
Whether you’re writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place. Although these four elements are fundamentally different, when combined, they produce a highly effective marketing message. Once you’re able to master these important techniques, you’ll have the recipe to create ads that sell. [...]
