Shoestring Marketing University
small business | shoestring budget | big results
Many small business owners mistakenly think that branding is simply about slapping up a well-designed logo on their website and then waiting around as the sales start pouring in. Here’s the truth of the matter. A brand isn’t about a logo. It isn’t about the color choices on a website. And, it isn’t about a [...]
Just for fun, I decided to take a few minutes to surf through the internet looking for interesting small business promises (better known as the small business tagline). In just under fifteen minutes, I was able to find the following five brand promises: 1) We’re #1 in customer service. 2) We’ll help you succeed. 3) [...]
