Whether you like it or not, your prospects are going to buy for their reasons, not for yours.
And, people buy for one of two main reasons: to improve their lives or to avoid pain.
That means it’s your job as a small business owner to do everything possible to figure out how your particular product or service can ultimately improve your prospect’s life or help them avoid pain.
Once you’ve figured out this piece of the marketing puzzle, you need to incorporate this solution into all of your marketing materials: your website, blog, articles, press releases, videos and podcasts.
Here are 50 things that most people want “more of” in their life:
1) Affection
2) Amusement
3) Beauty
4) Belonging
5) Boost self-esteem
6) Companionship
7) Convenience
8) Efficiency
9) Ego-satisfaction
10) Elegance
11) Enjoyment
12) Entertainment
13) Eroticism
14) Enjoyment
15) Express creativity
16) Experience youthfulness
17) Feel important
18) Fellowship
19) Find a better job
20) Freedom
21) Happiness
22) Health
23) Increased Productivity
24) Independence
25) Individuality
26) Knowledge
27) Laughter
28) Learn something new
29) Love
30) Luxury
31) Make more money
32) Passion
33) Peace of Mind
34) Play
35) Pleasure
36) Praise
37) Prestige
38) Preserve reputation
39) Profit
40) Protection of self and loved ones
41) Recognition
42) Relaxation
43) Respect
44) Safety
45) Satisfaction
46) Save money
47) Security
48) Simplify
49) Social advancement
50) Spiritual well-being
If you can clearly articulate how your product or service can improve your prospect’s life, your sales battle is half-won!
About Jessica Swanson
