What’s New in the Shoestring Marketing World
Is the Customer Always Right?
You’ve heard the old adage: the customer is always right. You can take that stale, old advice and throw it straight into your circular file because if you have customers, then you know that they come in all sorts of shapes and sizes. They can be enchanting, funny and utterly delightful. Or, they can be [...]
Shoestring Marketing “Top 50″ Marketing Tips
50 Exceptional Small Business Guarantees
A strong guarantee is an important component of your overall marketing strategy. In fact, an exceptional guarantee can generate more sales for small business owners in virtually every imaginable industry. Study after study shows that powerful guarantees allow your prospects to feel more confident about making a purchase (which leads to more sales). And, what’s [...]
50 Reasons Why People Buy
Whether you like it or not, your prospects are going to buy for their reasons, not for yours. And, people buy for one of two main reasons: to improve their lives or to avoid pain. That means it’s your job as a small business owner to do everything possible to figure out how your particular [...]
Top 50 Article Directories for Small Business Owners
You’ve written up a snazzy article and are wondering where you can publish it. Obviously, you can go the traditional route and make queries to publish your article in a magazine or newspaper. However, if you want instant exposure, then you’ll want to publish your article online through an article directory. There are literally thousands [...]
